The smokeless tobacco conflict just erupted through the addition of yet another challenger. The prescription drug giant GSK (Glaxo Smith-Kline) has loaded their big guns and is aiming precisely for the new dissolvable nicotine products made by RJR (R.J. Reynolds). GSK has demanded the Food and Drug Administration ask R.J. Reynolds to remove their dissolvable nicotine products completely from the market. Despite the fact that still under examination from the FDA, RJR has launched their orally dispersed tobacco products into test segments around the country.

This type of new products being sold under the names Camel Strips, Camel Orbs & Camel Sticks “are presently being promoted with out clear evidence of their safety” says the spokesman for GSK. The pharmaceutic firm takes issue because of the fact that before GSK was allowed to release their NRT therapies, they were required to spend millions of dollars performing clinical tests the FDA claimed were needed due to safety reasons.

GSK questions why RJR was permitted to start selling it’s product although not investing in safety trials. Particularly troubling to GSK is the fact RJR is in fact advertising their product to be a tobacco cessation product in addition to a reliable, healthier replacement for smoking.

This controversy over smoke free tobacco products is not new. Since the year 2000 the FDA, together with Local, State and Federal jurisdictions, were working to stop the marketing of items like the e-cig as well as dissolvable nicotine products. Opponents claim that these smoking substitutes will be a “gateway” product causing kids together with non-smokers to eventually start cigarette smoking. All of the currently available smoking substitution products still contain the highly addictive element nicotine.

GSK calls RJR’s claims that their newest product may be used to stop smoking an “untested promotional tactic”. GSK suggests “there are significant possibilities to improve the impact of current smoking cessation tools, including expanding accessibility to and use of NRT methods.” In basic terms, GSK believes their extensively tested NRT products shouldn’t need to compete with untested and possibly harmful products like dissolvable nicotine and the e-cig.

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